ฝ่ายสื่อสารองค์กร (สอ.)Corporate Communication Affairs Department (CCAD)

Functioning as the central hub for strategic communication within the organization by linking vision, policies, industry propulsion, and corporate branding, with the goal of creating awareness, trust, and participation from all sectors effectively.

The role is not limited to “public relations” but serves as a crucial mechanism for creating value for the organization.
(Value Creation Communication)

This encompasses five main roles, namely:

1. Reputation Builder - Managing and enhancing the reputation of F.T.I.

2. Information Integrator - Compiling, analyzing, and transforming industrial data into easily understandable information.

3. Engagement Creator - Fostering engagement among the organization, members, and society.

4. Digital Communication Enabler - Leveraging AI and digital tools to enhance the organization’s communication efficiency.

5. Crisis Guardian - Managing communication during crises to maintain trust and the organization’s image.

1. Managing the reputation and image of the Federation of Thai Industries (F.T.I.) to reinforce its role as a leading private sector organization in economic development and in directing the structural transformation of the Thai industry to align with future situations and challenges.

2. Focusing on communicating beneficial information related to the development of Thailand’s industry, including regulations and significant trends at both national and international levels, to enable adaptation to changes and enhance the competitiveness of Thai entrepreneurs.

3. Applying digital technology and artificial intelligence (AI) to support data analysis, content production, and rapid, precise, and effective dissemination of information to target groups.

4. Serving as a central point for public relations and providing corporate communication advice to the Board Members (F.T.I.), industrial groups, provincial groups, employees, and F.T.I. members.

5. Proactively creating partnerships and maintaining good relations with the media to encourage the continuous dissemination of information, news, and the positive image of the organization.

6. Establishing and implementing communication measures during crises (Crisis Communication) to promptly protect the organization’s reputation and image.