ฝ่ายสื่อสารองค์กร (สอ.)Corporate Communication Affairs Department (CCAD)

Act as a strategic communication center of the organization by linking the vision, policies, industrial advancement, and organizational image to effectively create awareness, confidence, and participation from all sectors.

The role is not limited to 'public relations' but serves as a crucial mechanism for creating value for the organization
(Value Creation Communication)

This includes five main roles:

1. Reputation Builder – Create and manage the reputation of F.T.I.

2. Information Integrator – Collect, analyze, and transform industrial data into easily understandable information

3. Engagement Creator – Foster participation between the organization, members, and society

4. Digital Communication Enabler – Apply AI and Digital Tools to enhance the efficiency of organizational communication

5. Crisis Guardian – Manage communication during crises to maintain trust and the organization's image

1. Manage the reputation and image of the Federation of Thai Industries (F.T.I.) to enhance F.T.I.'s role as a leading private sector organization in economic development and the direction of transforming the Thai industrial structure to align with future circumstances and challenges.

2. Focus on communicating beneficial information regarding the development of Thailand's industries, including regulations and significant trends at both national and international levels, to enable adaptation to changes and increase the competitiveness of Thai operators.

3. Utilize digital technology and artificial intelligence (AI) to support data analysis, content production, and dissemination of information to target audiences swiftly, accurately, and effectively.

4. Serve as a central point for public relations and provide communication consulting for Board Members (F.T.I.), industrial groups, provincial groups, staff, and F.T.I. members.

5. Create proactive networks of partners and maintain good relationships with the media to promote the continuous dissemination of information, news, and a positive image of the organization.

6. Establish and implement crisis communication measures to protect the organization's reputation and image promptly.