จบแล้ว! หลักสูตร FTI GO GLOBAL : Power of Branding & Marketing สร้างพลังแบรนด์ไทยสู่ตลาดโลกCompleted! FTI GO GLOBAL Course: Power of Branding & Marketing to Empower Thai Brands for the Global Market

On March 1, 2024, the Small and Medium Enterprises Institute of the Federation of Thai Industries (FTI) collaborated with the Faculty of Commerce and Accountancy of Chulalongkorn University and the Department of International Trade Promotion (DITP) to conduct the FTI GO GLOBAL: Power of Branding & Marketing course aimed at empowering SME entrepreneurs to build their brands and create brand uniqueness that is widely recognized. Furthermore, it supports the country's exports. The course commenced its first training session on Thursday, February 25, 2024, at the 50th Anniversary Memorial Building of the Faculty of Commerce and Accountancy, Chulalongkorn University, and continued until Friday, March 1, 2024.

Mr. Thaworn Kanokwanlee, the course chairman and Vice President of the SMI Institute, along with Assoc. Prof. Dr. Wilert Phuriwatchar, Dean and Faculty Member of the Marketing Department at the Faculty of Commerce and Accountancy, Chulalongkorn University, together announced the conclusion of the first phase of the FTI GO GLOBAL course, which will lead to the mentoring phase in the second stage of the training course at Krung Thai Bank Room 208, 2nd floor, 50th Anniversary Memorial Building, Faculty of Commerce and Accountancy, Chulalongkorn University on March 1, 2024. They were also honored to have Ms. Zhang Xiaoxiao, the Commercial Counselor of China to Thailand, deliver a special lecture on the topic “Business and Investment Opportunities in China.”