ส.อ.ท. ชี้โอกาสสินค้าไทยบนเวทีประชุมส่งเสริมการค้าในต่างประเทศFTI Highlights Opportunities for Thai Products at International Trade Promotion Conference

On March 9, 2026, Mr. Nawa Chantanasurakhan, Vice Chairman of the Federation of Thai Industries (FTI), was honored to be a keynote speaker on the topic "Opportunities for Thai Products and Services in the Current Situation" at the annual conference of Directors of International Trade Promotion Offices (DITPO) worldwide for the year 2026, held at Burachat Chaiyakorn Room, 4th floor, Office of the Permanent Secretary of the Ministry of Commerce.

This conference was organized by the Department of International Trade Promotion to prepare and adjust proactive trade strategies in line with the rapidly changing global economic situation. Dr. Kirida Phaepijit, Assistant Minister of Commerce, chaired the meeting, which was attended by the Director-General of the Department of International Trade Promotion and directors from 58 International Trade Promotion Offices worldwide to gather information for integration with the private sector to drive Thai exports.

FTI proposed four main strategies to drive Thailand's export sector, which are:

1. Promote emerging industries, accelerating the push for electric vehicle (EV) groups, smart electronics, and future foods to add value to Thai products.
2. Adapt to sustainability standards, preparing to comply with environmental measures such as the Carbon Border Adjustment Mechanism (CBAM) from Europe and the United States, focusing on green production.
3. Utilize digital technology to enhance efficiency, supporting the adoption of automation and artificial intelligence (AI) in the manufacturing sector to reduce costs and increase competitiveness.
4. Target new potential markets, expanding trade bases to the Middle East and Central Asia, beyond traditional main markets, to create new trade opportunities for Thai entrepreneurs.