ส.อ.ท. เดินหน้าขับเคลื่อนโครงการ Buy Thai ผนึกกำลังภาคอุตสาหกรรมและหน่วยงานพันธมิตร ส่งเสริมการผลิตและบริโภคสินค้าไทยFTI Moves Forward with the Buy Thai Project, Uniting the Industrial Sector and Partner Agencies to Promote the Production and Consumption of Thai Products

On November 5, 2026, the Federation of Thai Industries (FTI) held the first meeting of the Committee for Promoting the Production, Utilization, and Purchasing of Thai Products in the year 2026, chaired by Ms. Pimjai Leeissaranukul, Chairman of FTI, along with the executive team of FTI, including Mr. Panitarn Pavarolavidya, Secretary-General of FTI, Mr. Narongrit Phanichewa, Vice Chairman of FTI and Chairman, Member Relations, and Dr. Virat Chatdarong, Vice Chairman of FTI and Chairman, Digital Institute for Industry. The meeting also included distinguished committee members and representatives from government and private sectors, such as Dr. Kobsak Pootrakool, Advisor to the Committee on Driving, Accelerating, and Monitoring the Prime Minister's and the Cabinet's Key Policies, Ms. Natthiya Netyasupha, Director-General of the Department of Industrial Promotion, Ms. Paiyada Hanchaisuksakul, Director of the Food Institute, Mr. Donchai Bunyaratvech, expert in marketing and branding, Assistant Professor Dr. Ek Phatarathanakul, Head of the Marketing Department at the Faculty of Commerce and Accounting, Chulalongkorn University, and President of the Marketing Association of Thailand, Ms. Kamoltharath Nalintharangul, Executive Director of the Business Management Association of Thailand, Ms. Narathip Rattapradit, Chief Operating Officer of Siam Piwat Co., Ltd., Ms. Samanlak Tantiakul, representative from the Office of Industrial Economic, and Dr. Nopparuj Jinda-Sombat-Chareon, representative from the Thailand Development Research Institute (TDRI) and team at FTI.

The meeting discussed ways to drive the Buy Thai project to stimulate consumption of Thai products, increase sales for entrepreneurs, revive production capacity in the industrial sector, and strengthen the domestic production supply chain. TDRI jointly presented the study results and the design approach for promotional measures, including tax benefits, marketing, and product selection criteria.

Furthermore, the meeting proposed ways to promote the Buy Thai project through tax, marketing, and benefit measures, while linking it with FTI's Made in Thailand (MiT) project to serve as a product certification base and reduce data redundancy. It also aimed to develop a communication strategy under the Smart Buyer concept, which focuses on building consumer confidence in choosing Thai products based on quality, value, and production standards, alongside enhancing entrepreneurs' productivity, innovation, and technology.

FTI and partner agencies will collaboratively develop policy proposals and coordinate with relevant government agencies to push the Buy Thai project to serve as a significant mechanism for stimulating the economy, creating opportunities for Thai entrepreneurs, and sustainably enhancing the competitiveness of the Thai industry.