ส.อ.ท.ร่วมประชุมมอบนโยบายการปฏิบัติงานแก่ผู้อำนวยการสำนักงานส่งเสริมการค้าในต่างประเทศและพาณิชย์จังหวัดทั่วประเทศFTI Participates in the Policy Meeting for Directors of the Office of International Trade Promotion and Provincial Commerce Offices Nationwide

On May 28, 2025, Mr. Kriangkrai Theeranukul, Chairman of the Federation of Thai Industries (FTI), along with Mr. Wiwat Hemmangkhalap, Vice Chairman of FTI, and Mr. Thaworn Kanokwlee Wong, Executive Board Member of FTI, attended a policy meeting for directors of the Office of International Trade Promotion and provincial commerce offices nationwide, chaired by Mr. Pichai Naripthaphan, Minister of Commerce, with executives from the Ministry of Commerce also in attendance at the Burchatchaiyakorn Room, Office of the Permanent Secretary of the Ministry of Commerce.

During the meeting, a strategic plan was presented to penetrate five key markets: the United States, India, the Middle East, ASEAN, and China, by trade representatives. The focus was on utilizing Soft Power to enhance the popularity of Thai products, leveraging Free Trade Agreements (FTAs), preparing for the impact of U.S. tax measures (Reciprocal Tariffs), and dealing with the volatile global economic situation, as well as integrating the efforts between provincial commerce offices and trade representatives abroad to support Thai entrepreneurs in expanding their export markets.

Additionally, there was an emphasis on close cooperation between the government and the private sector, with plans to hold joint meetings every quarter to gather suggestions and respond timely to the changing circumstances.